With the first official day of fall around the corner, Wanderful is moving quickly to prepare for the holiday shopping season. Momentum is building and media outlets are taking notice of our hard work.
A few weeks ago I was interviewed live on Bloomberg TV’s “Taking Stock with Pimm Fox.” We discussed how newspapers are getting serious about digital ads, and I provided an overview of Wanderful Media and our main product Find&Save. I explained that our focus over the last year has been building a product that engages the audience across the web and mobile devices, with a real big focus on the tablet given that we think that is a very natural way to do discovery shopping, very similar to sitting on the couch and flipping through the circular.
To view the full interview, click here: Newspapers Get Serious About Digital Ads – Bloomberg TV’s “Taking Stock with Pimm Fox” (aired on August 23, 2013)
I was also asked to comment on a post for NetNewsCheck, helping announce the upcoming Place Indoor Marketing Summit. This event is being hosted by Greg Sterling’s Opus Research and will bring together the entire spectrum of companies building the indoor marketing ecosystem.
With billions of dollars being spent each year trying to influence consumer buying in stores, a percentage of that money will migrate towards indoor marketing. The goal of the newspaper insert is to drive shoppers to stores, and indoor-marketing techniques implemented by retailers will encourage shoppers to buy more stuff. I am looking forward to speaking at this event on October 8th in San Francisco.
To read the full article, click here: Indoor Marketing: The Next Disruptor? – NetNewsCheck (published on August 20, 2013).
Recently, Wanderful’s Grace Chan shared her thoughts on Marissa Mayer’s Vogue photo with CNN. She contributed to an article on CNN.com and also joined anchor Brooke Baldwin and writer Kelly Wallace live on CNN Newsroom to further discuss her personal views. When asked if she would ever pose for Vogue as executive, Grace said “This is something I wouldn’t personally do because I believe if you want to be treated equal, you shouldn’t take advantage of your physical assets”.
Grace also went on to say “I don’t want to get brownie points because I am attractive. I like to separate the fact that I am a woman and I am a professional.”
To read the full article, click here: Sexed up and smart: Women debate Marissa Mayer’s Vogue photo – CNN News (published on August 20, 2013)