Category Archives: Advertising

Billions in Local Ad Dollars Surge to Online — But Just a Trickle to News | Street Fight

Tom Grubisich wrote a great piece on the failure of local news sites to capture the boom in revenue happening in local online.    He made a great point on the news market not capturing this local revenue.  “The issue that no one … Continue reading

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The newsonomics of Amazon vs. Main Street » Nieman Journalism Lab

A great piece on the importance of retail advertsing to the newspaper business and the indirect fight between Amazon and the papers happening now. “Classifieds has decimated by interactive databases. National has migrated strongly digital. Retail, which made up of … Continue reading

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Newspapers’ Next Move In Expanding The Reach Of Digital Ads | Fast Company

From a piece in Fast Company about our efforts to recreate a dominant Shopping business with the newspaper and media industry.  We are just getting started but with over 225 newspapers now live and hundreds more committed, when we relaunch … Continue reading

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The Newspaper Industry and Digital Ads

 Newspapers are probably never completely going away.   In fact, they are never going away.  Newspapers have traditionally supported themselves through advertising. Advertisers pay newspapers to publish their ads, which gives the papers the money they need to publish the paper, … Continue reading

Posted in Advertising, Deals, Newspapers | Tagged , , , , , , | 1 Comment