An update on a great deal
Mesmo is a deal I mentioned before. I did it around the same time I did Tapulous. Davin was a guy doing a bit of advisory work for MerchantCircle when he founded it. I did it with Maples, Senkut, Stevens and a number of others I have invested with a few times.
They pulled off a remarkable pivot and I still remember sitting in a meeting where they asked for some money to pull it off and a group of guys lead by Senkut and Maples gave them half what they asked for.
They pulled off an great exit to Game Show Network about 6 months later and went to cash flow positive almost immediately.
I have a change to catch with with Davin today. Less than a year in, this looks like one of the best pieces of value creation via M&A; ever.