Monthly Archives: March 2014

The Formula to a Successful App

Posted on March 20, 2014 by Ben T. Smith, IV

Consumers prefer apps that do one, maybe two things, very well. Clunky apps that try to be your virtual Swiss Army Knife typically fail to do anything exceptional, with each additional feature being another impossible frustration. An app should have … Continue reading →

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How to Optimize User Experience Across Multiple Devices

Posted on March 7, 2014 by Ben T. Smith, IV

I co-authored an article, “How to Optimize User Experience Across Multiple Devices” with Steve Trefethen, CTO of Wanderful Media. Having both worked in technology for many years; we understand the importance of focusing on user experience. Today, people are using … Continue reading →

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