Category Archives: Product

The Formula to a Successful App

Posted on March 20, 2014 by Ben T. Smith, IV

Consumers prefer apps that do one, maybe two things, very well. Clunky apps that try to be your virtual Swiss Army Knife typically fail to do anything exceptional, with each additional feature being another impossible frustration. An app should have … Continue reading →

Posted in Mobile, Product, Silicon Valley | Tagged mobile, Mobile Devices, Smartphone, tablet, Tablets, User Experience | Comments Off

How to Optimize User Experience Across Multiple Devices

Posted on March 7, 2014 by Ben T. Smith, IV

I co-authored an article, “How to Optimize User Experience Across Multiple Devices” with Steve Trefethen, CTO of Wanderful Media. Having both worked in technology for many years; we understand the importance of focusing on user experience. Today, people are using … Continue reading →

Posted in Product, Silicon Valley, Wanderful Media | Tagged Mobile Devices, Optimization, Responsive Design, Smartphone, Tablets, User Experience, Web Design, Web Developers | Comments Off

Grace Chan, Ben Smith: Building An Online Community Is Hard Work | peHUBpeHUB

Posted on April 2, 2012 by Ben T. Smith, IV

Grace Chan, Ben Smith: Building An Online Community Is Hard Work We have seen it all. We’ve seen entrepreneurs set out to build loyal communities for newly minted products only to forget that they are more than just sales assets. … Continue reading →